TikTok is introducing a updated setting that permits them to cut down on the quantity of AI-created media appearing in their timelines. This move comes as the service disclosed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global release. This development comes amid a surge in AI content, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this content is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is often absurd or surreal.
Our research shows that a lot of users like content produced via AI tools, from computer-generated images to informative clips, and we intend to provide users the option to see more or less of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are now 1.3bn videos on its service identified as made with AI. In total, in excess of 100 million media items are added to the service every day, making clips made by AI a minor part of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the level of AI content they watch by using the “manage topic” feature in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the setting include current affairs, fashion, aesthetics, and movement.
Platform Guidelines
Its rules mandate creators to label “realistic” AI-generated content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the app will henceforth add an “AI-made” label to content created with its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This action is designed to stop users from attempting to bypass the tagging system.
Educational Initiatives
The company is furthermore launching a $2m awareness program for experts and organizations to produce educational content about using AI responsibly. This project will assist charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, during controversy over proposals to cut jobs for hundreds of safety staff in Britain. The company is planning to eliminate hundreds of positions in its trust and safety division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official stated that people-led review would continue to be important, but AI can shield workers by removing the most graphic content ahead of it has to be seen by humans. TikTok reported a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
